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Advertising Age, an important marketing magazine in the United States, printed Positioning Era in 1972 composed by Al Ries and Jack Trout, which declared the arrival of placing”. In the minds of consumers, a brand will be established when this can be finished or the consciousness about a particular symbol has simply transformed. In these four steps, the primary job of brand placing” is to have brand value and the brand Positioning of brand recognition content orientation communications initiatively communicate with the target consumers. It is quite simple; the essence of brand management would be to join your own view about yourself and other people's opinions about you through various means. Many people are confused about the relationship between branding placing and ” well, it truly is because they confuse branding” itself with management measures and brand development.


A firm builds its brand image through commerce communicating with its consumers. The consumers interpret all obtained advice and form a subjective perception of the brand or its picture. Perspectives of Brand recognition is how a man sees himself, brand placement is how this individual describes himself and brand consciousness is how this individual is looked at by others.


In the minds of consumers, a brand will be created, when this can be completed or the consciousness about a particular symbol has fundamentally changed. In these four steps, the chief task of brand placing” is to have the brand recognition content and brand value orientation communications initiatively convey with the target consumers. It is really simple; the essence of brand management is always to join other people's views about you and your own opinion about yourself through various means. A lot of people are confused about the relationship between branding placement and ” ” as well, it is because they confuse branding” itself with management measures and brand development.