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Consumers perceive and accept many brands within a certain trade group in different ways. Views of Brand recognition is how a man sees himself, brand positioning is how this individual describes himself and brand consciousness is how this individual is looked at by others. A business assembles its brand image through trade communicating with its consumers. In these four measures, the primary task of brand placing” is to have brand value and the brand recognition content orientation communications initiatively communicate with the target consumers. It is quite straightforward; the essence of brand management is to join other people's opinions about you and your own view about yourself through various means.

The image basically expresses a method a consumer thinks about the feelings Need of Positioning your brand and the brand when the consumer thinks about it the brand arouses. On the basis of these features, which the consumer associates with the brand, the business can build a competitive advantage for the brand.

Brand positioning, however, is to let others remember your systems in this complex and saturated competitive environment (Graphic IV shows the relationship among brand recognition, positioning and consciousness). The consumers interpret all information that is obtained and form a subjective perception of its picture or the brand.